I’m not sure why this video was made, but it almost seems as if it’s trying to sell the city - as if it’s trying to say, “please have a G20 summit here!”

I had a conversation with a friend a while back about the economics of going green, and more precisely the profitability of the idea of going green.  I was struck by the number of ads during the Super Bowl appealing to traditional, idealized forms of nature - especially this one by Coke - as ways of selling products.  To state the obvious, “green” has become, well, “green.”  But it seems as though Pittsburgh has gone well beyond good, green marketing; we’ve integrated it into our industry and into the literal construction of the city.  Perhaps our convention center,”the largest LEED-certified convention center in the world,” is one of the best examples of this.

But to what degree has this new attempt to re-image Pittsburgh taken hold so far?  As I said in my previous post, I’ve heard the idea mentioned a number of times on TV and radio today alone, each time unrelated to the G20.  I think we’re starting to see it enter the city’s bloodstream in more ways now (take for example the SCA), but how will this “rust to renewal” manifest itself in our culture?

Maybe a Pittsburgh basketball team… The Pittsburgh… Trail Workers.  I like it!